From December 2018 to January 2019, Giti retail dealers throughout Malaysia took part in an innovative service competition, combining technical, services, and communications skills to develop and reward top service providers in the Giti dealer network. This is the first time such a competition was held, receiving positive feedback from dealers, as well as to improve Giti dealers’ service quality, by sharing the professional service module & technical knowledge.
The competition consisted of three rounds - qualifying, semifinals, and a final - with two categories of customer service and technical skills. In total, 132 participants joined the competition. This opportunity allowed Giti dealers to certify their technician and salesperson skills through a wide-ranging service competition. The judges were representatives from Giti, who traveled to dealers’ stores to do scoring and feedback based on their services. Malaysia Country Manager, Matthew Wai noted: “Besides putting the quality and correct tires in the market, it’s our responsible to ensure the appointed dealers able provide useful information and professional service to enrich the end customer loyalty. From this competition, we are glad to see the positive engagement of Giti dealers and the passion are encouraging.”
On January 10th, Giti Tire Malaysia conducted a half-day training session for all finalists at Giti’s flagship store, YPL Auto Services. The finalists were trained about Giti, and after the session competed in a role play activity. Besides developing skills to improve training, the winner was rewarded Giti Malaysia Service Rep of the Year and also won exciting cash prizes. The prize giveaway ceremony will be held in Kuala Lumpur on January 27th, in conjunction with distributor’s annual dinner night. In addition, all participants received certificates acknowledging their efforts and training received.
Giti Tire has a strong focus on its retail networks, ensuring that quality service and understanding of customer needs are top priorities. The company provides technical and product knowledge to Giti’s dealer network, and aims to assist them in developing the most skilled quality technicians and salespeople in the industry.
The service competition series was successful in achieving its goals, said Elson Tsai, Head of International Marketing. “Tires are one of the most important parts for transportation, as they carry all the weight of a vehicle, but many ‘hidden values’ related to safety are not obvious to the public. In Malaysia, we are working closely with our retail partners to provide correct tire solutions and quality services, including tire fitting, balancing, and wheel alignment. Within the Giti network, we believe that Giti Tire will provide the Malaysia drivers the ‘best experience in the town’.”
About Giti Tire
Giti Tire Group (headquartered in Singapore) has roots in the tire business going back to 1951 and is now one of the world’s largest tire companies. Giti Tire produces a broad range of tire products, serving major original equipment vehicle manufacturers, auto-service outlets, motorsports teams, tire dealers, and consumers in more than 130 countries worldwide. The company has eight production centers in three countries, including a newly opened tire factory in South Carolina, USA.
In addition to its wide network, Giti Tire has a strong motorsports presence, including participation in the renowned Nürburgring 24 Hours endurance race, the Fun Cup racing series in the UK, tire supplier for the Formula 3 Asia Series, as well as collaborating with many other teams and racing series around the world. The company is also heavily focused on green production and community efforts, including participation in local education and environmental efforts to create a better society.
Find out more at www.giti.com/corp
