Giti Team and Partners Gather in Philippines for International Brand Experience
During November 14-16, Giti brand team members and partners from Asia, Latin America, Middle East, and Africa met together in Clark, Philippines for an unforgettable weekend of learning, sharing, driving, and bonding together. These activities allowed their customers experience the newly-launched high performance product GitiSport S1 in conjunction with Giti Passenger Car tire launch event in the Philippines. Throughout the long weekend, there were a variety of activities for guests to fully immerse in the Giti brand experience, with the theme of ‘Enjoy Driving’.
The main activities of the long weekend were featured on November 15th. In the morning, international distributors from various regions gathered for a fully-branded ‘Giti On Track | Family Gathering’ that included presentations to provide a clear vision and strategy regarding the Giti product and brand direction, in a family atmosphere. New announcements and brand and product videos were introduced as part of the event, which showcased Giti’s direction of Product, Service, and Information – as well as intensive digital focus.
Following the morning event, partners were able to go to the track for a Ride & Drive event to feel the control, smoothness, and braking of GitiSport S1 for themselves. This included slalom and wet and dry braking experiences with a 2018 Ford Mustang GT’s 5.0 Liter V8 460 hp and 7500 rpm. For hot laps, guests drove Audi R8, Porsche Carrera S, Porsche Cayman 2019, and Honda Type RS vehicles to feel the intense speed and performance. This hands-on action allowed guests to experience why the GitiSport S1 has tested well above even the top global brands in its attributes.
In the evening, international partners and team joined together with local Philippines dealers for the Giti brand passenger car tire launch in the country for a full dinner and entertainment ceremony. Featuring a presentation by Giti Tire International Sales and Marketing Executive Director, Chris Bloor, dealers were impressed by the wide variety of high-tech and fun activities as part of the event. At the conclusion of the event, a video shown highlighting the events of the day was featured, [[which can be viewed here.]]
The events also coincided with the 2019 finale of the Giti Formula V1 Challenge series held in Clark, Philippines. Organized by Tuason Racing School, he series features seasoned and up-and-coming racing superstars who have graduated from the local and international grassroots communities. All cars have Giti branding and are powered by GitiSport GTR3 RR1 tires, bringing brand excitement to the community. The series winner, Estefano Rivera, will go to the world championship at the famous Suzuka Circuit in Japan this December.
In addition to the activities in Clark, the Giti brand partners from the Latin America and Middle East/Africa regions also visited the island of Cebu from November 10-13 and 17-20 respectively. This provided a chance for the long-traveling partners to have meetings with Giti team members, as well as a relaxed resort experience to further bond together.
Altogether, the experience was very positively received by guests, some of whom traveled across the world to attend. “This hugely successful event was a great opportunity to share best practice, business growth levers and the future strategic direction for our product and brand management.
These important topics were complimented by a great deal of fun, camaraderie and networking energising our partners and team for 2020 and beyond”, noted Mr. Bloor.
About Giti Tire
Giti Tire Group (headquartered in Singapore) has roots in the tire business going back to 1951 and is now one of the world’s largest tire companies. Giti Tire produces a broad range of tire products, serving major original equipment vehicle manufacturers, auto-service outlets, motorsports teams, tire dealers, and consumers in more than 130 countries worldwide. The company has eight production centers in three countries, including a recently opened tire factory in South Carolina, USA.
In addition to its wide network, Giti Tire has a strong motorsports presence, including participation in the renowned Nürburgring 24 Hours endurance race, the Fun Cup racing series in the UK, tire supplier for the Formula 3 Asia Series, as well as collaborating with many other teams and racing series around the world. The company is also heavily focused on green production and community efforts, including participation in local education and environmental efforts to create a better society.
Find out more at www.giti.com/corp
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